What first strikes us is that SKF established its mobility team already in 2011. It has resulted in 30 apps and a lot of learnings the company is bringing on for the future. 3 years is a long time and by looking at SKF’s biggest competitor FAG (Germany) it’s clear SKF is way ahead. (PS! Pls see SKF interview in previous blog-post)
2. Prove the concept
To jumpstart the mobility initiatives it was important for the CEO to see some prove of the pudding. By giving a clear challenge to the IT-team on mobilizing 5 working tools within 6 months a momentum and attention in management team was created. By succeeding with the first 5 apps the mobility team could be formed, resources was allocated and a positive attitude towards mobility was starting to grow in the organization.
3. Mobility is Business Development
The way mobility is defined within the organization will also determine the attention it gets. Replacing old working tools with new working tools is a way to get more out of any dollar spent. Save cost, increase customer and employee satisfaction, do things faster, better, more eco friendly – this is important for any company. Apps that leverage on the technical possibilities and the contextual advantages are a way to push business in right direction.
4. Mobility involves the whole company
This has been our “take” since we saw the first apps targeted for own employees. Mobility is not only relevant for the marketing department and a way to engage customers. Mobility is about delivering new working tools, processes and value add on existing products and services. There can be great synergies between different initiatives so a cross functional mobility team is the way to go. Some years ahead the role of the mobility team may change as the organization gets up to speed. See this article from Visagemobile http://bit.ly/TVbghW
5. A vision and a strategy
An anchored vision will always overrule smaller hurdles and bumps in the road. The unsuccessful projects do not kill the vision – it translates into learning’s that plugs back into project and the next step towards the vision
6. Savings and increased flexibility
- With digital information, there will be substantially lower production costs of ‘print’ material as well as savings on postage as everything can be made available for download
- Flexibility in terms of last minute changes, updates, etc. in digital ‘print’ material as well as no sunk cost to outdated material.
- Shortened time-to-market: It will be faster to update product catalogues sent to customers e.g. in response to changing market conditions.
- Environmental consciousness: Less use of paper and ink as well as decreased CO2 emissions from transportation of paper material
All in all this will not only save the company money, increase the company’s flexibility, and protect the environment – it will also increase the information flow within the organization.
The problem in many businesses today is lack of coordination with respect to the mobile initiatives. An app here and and app there is not a future proof strategy. We at MOBB can help companies do the necessary internal assessment, identify quick wins and make a sustainable mobile roadmap. Call us !